Although I agree that TV Tokenism is real, I disagree with one of its points. I disagree with the point that states there is not a successful show with a minority as its protagonist.
The comedy- drama called Ugly Betty aired from 2006-2010 on ABC and had a very successful 4 season run. It focused on main character Betty Suarez (who is hispanic and has the most screen time by a long shot) landing a job in the fashion industry where she is sorely out of place. The show centered around the idea that being different is good. It also showcased not one, but many minorities (hispanics, gay hispanic teen, gay white male, transvestite, etc). I think that the show's content being centered around fashion had loads of appeal for its target audience, young women, who also struggle with self image like Betty. I'd even go as for to say that show's subject matter overpowered peoples disinterest in minorities. Plus, Betty Suarez completely goes against all rules of a TV tokenism minority character. First of all, she's the MAIN CHARACTER, she is the secretary for a white male, and she is not well dressed.
The comedy- drama called Ugly Betty aired from 2006-2010 on ABC and had a very successful 4 season run. It focused on main character Betty Suarez (who is hispanic and has the most screen time by a long shot) landing a job in the fashion industry where she is sorely out of place. The show centered around the idea that being different is good. It also showcased not one, but many minorities (hispanics, gay hispanic teen, gay white male, transvestite, etc). I think that the show's content being centered around fashion had loads of appeal for its target audience, young women, who also struggle with self image like Betty. I'd even go as for to say that show's subject matter overpowered peoples disinterest in minorities. Plus, Betty Suarez completely goes against all rules of a TV tokenism minority character. First of all, she's the MAIN CHARACTER, she is the secretary for a white male, and she is not well dressed.
One may argue that the character of Wilhelmina on the show does comply with TC tokenism considering that she's higher up the chain than Betty so she has power over the protagonist (but is not the boss), she is well dressed. But, on the other hand she is very cruel and is the show's main villain which does not fit the TV tokenism mold for minorities. Therefore, I conclude that her acute fashion sense and the power she harnesses are merely coincidences.
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