A new iphone application entitled "Logos Quiz Game" has gained quite a bit of popularity recently. I wanted to try it out for myself, so I downloaded it to my iphone and started playing, and now I can't stop. I'm hooked! I beat the first five levels in a day! That's over 200 logos.
Though, when I closed the application I realized that it was kind of weird that I was playing a quiz game identifying big companies' logos. Why am I able to recognize so many logos off the top of my head?
It's not only me who is extremely skilled at identifying logos, it's our whole country. According to Jay Walker-Smith, President of Yankelovich (a market research firm), "We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today" (CBS).
At first when I read this statistic, I was skeptical, 5,000 is a enormous amount of ads. But, then I started thinking about it and I realized, ads are everywhere: Your tv, your newspaper, on the radio, on billboards, on the internet, on facebook, in movies, in music videos, the sides of trains, the sides of buses, the side of buildings, the sides of boats, vending machines, iphone apps, tray tables on airplanes, examining tables in a doctor’s office, taxi video screens, subway turnstiles, sports stadiums, benches, even your coffee cup has an advertisement on it.
So, are we drowning in logos? I think yes. If high school students had to take a test on identifying countries on a world map and a test on identifying logos, which one do you think they would score stronger on?
Though, when I closed the application I realized that it was kind of weird that I was playing a quiz game identifying big companies' logos. Why am I able to recognize so many logos off the top of my head?
It's not only me who is extremely skilled at identifying logos, it's our whole country. According to Jay Walker-Smith, President of Yankelovich (a market research firm), "We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today" (CBS).
At first when I read this statistic, I was skeptical, 5,000 is a enormous amount of ads. But, then I started thinking about it and I realized, ads are everywhere: Your tv, your newspaper, on the radio, on billboards, on the internet, on facebook, in movies, in music videos, the sides of trains, the sides of buses, the side of buildings, the sides of boats, vending machines, iphone apps, tray tables on airplanes, examining tables in a doctor’s office, taxi video screens, subway turnstiles, sports stadiums, benches, even your coffee cup has an advertisement on it.
So, are we drowning in logos? I think yes. If high school students had to take a test on identifying countries on a world map and a test on identifying logos, which one do you think they would score stronger on?
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